BLOG

For years, the Z-News was Bill’s way to share big concepts and the headlines of the Destination Marketing world. And, that world can, from time to time, move faster than the publication schedule of the Z-News. That’s where the blog (Bill Geist’s Zeitgeist) came into play. From chronicling and criticizing DMO meltdowns to celebrating our wins in communities around the world, the blog has often been more news than the Z-news. On this page, you’ll find recent posts that are specific to Destination Marketing and Leadership.

Bill Geist Bill Geist

Thank the Lord for the Night Time

In China, daytime temperatures in some regions have become so stifling that consumers are driving a significant boon in evening tourism and visitor spending.

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Bill Geist Bill Geist

Riding Free in ABQ

The lack of affordable transportation is one of the primary reasons that capable workers don't bother to apply for the jobs that are so desperately needed in the service industry.

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Bill Geist Bill Geist

Colorado…Again

While most States posted nice gains, Colorado Tourism rose only 0.3% last year. Was it another self-inflicted wound?

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Bill Geist Bill Geist

We’re Smarter

I was going through old journals over the weekend, attempting to declutter my office, and came upon this gem from a conference I attended in 2018.

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Terri White Terri White

Lurch Fest

You're charged with promoting a small town with limited assets. You have to identify (or create) a hook that resonates.

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Bill Geist Bill Geist

The Hug

Breaking through the drama with an absolutely stunning video that reinforces that we are still friends.

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Bill Geist Bill Geist

The Future

If you are a Destination Leader, the latest version of the Destinations International Future Study demands your attention.

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Bill Geist Bill Geist

The Grand Rapids LipDub

It was the largest LipDub ever with 5,000 Rapidians featured (including Experience Grand Rapids CEO Doug Small at the 6-minute mark).

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Terri White Terri White

That’s Not What the Voters Want

The truly troubling saga of the Florida Legislature putting a target on the backs of their State's Destination Marketing is assuredly not over.

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Terri White Terri White

A Breathtaking Shift

It's a news release that is completely AI...or written by someone who is desperately auditioning to work for the Trump Administration.

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Bill Geist Bill Geist

Well…They Did It

In the end, at a time when international travel to the United States is cratering, the Senate votes to slash international tourism marketing. Simply unfathomable...because they are forfeiting billions of non-resident tax dollars in the name of reducing the deficit.

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Terri White Terri White

A Canadian View

Author and international raconteur Rick Antonson is one of our favorite people. The former CEO of Tourism Vancouver and Chair of Destinations International, he understands the world of Destination Marketing like few others.

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Bill Geist Bill Geist

Time to Start Paying Attention

This is gonna be one hell of a great summer for America's lesser-traveled destinations. And that means visitor levels never before seen in many of our communities. But, how will your residents feel about it? 

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