BLOG

For years, the Z-News was Bill’s way to share big concepts and the headlines of the Destination Marketing world. And, that world can, from time to time, move faster than the publication schedule of the Z-News. That’s where the blog (Bill Geist’s Zeitgeist) came into play. From chronicling and criticizing DMO meltdowns to celebrating our wins in communities around the world, the blog has often been more news than the Z-news. On this page, you’ll find recent posts that are specific to Destination Marketing and Leadership.

Terri White Terri White

Safe…for Now

Sine Die. It means to adjourn with no plan to reconvene. And, that's what it says today on the webpage of the Florida State Senate. So, Florida’s DMOs are safe…for now.

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Terri White Terri White

The Sudden Realization

It was Mike Tyson who famously said, "everybody has a plan until you get punched in the face." And, I get that the President had a plan to deal with undocumented residents of this country...he just hadn't thought it through very well.

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Guest User Guest User

The Conference Side

In those early years, as with most of us starting out in consulting, there was the need to supplement a slow-to-establish client base with some side hustles.

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The Validation

The work we did for the Quad Cities in 2007 to develop a Vision Plan for the community was one of those moments…

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Bill Wellman

So…I begin my path in destination consulting, believing I could do it better …

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Terri White Terri White

Getting Paid

Understanding the concept of working for yourself instead of a big company.

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Terri White Terri White

The Redirect

It was Mayor Paul Soglin who brought the idea of Monona Terrace back to public consciousness.

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Terri White Terri White

Blindly into a Meeting

I was summoned to a meeting with two individuals that I knew held some prominence in the community.

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Terri White Terri White

The Rookie Question

Is it better to keep your mouth shut and appear stupid than open it and remove all doubt?

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Tara Ingalls Tara Ingalls

Early Mentors

I may have understood marketing… but I clearly didn't understand destination marketing.

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Tara Ingalls Tara Ingalls

Slight of Hand

Like many, I was completely unaware of the economic impact of visitors.

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Tara Ingalls Tara Ingalls

30 Years

On this day, 30 years ago, I launched Zeitgeist Consulting (now known as DMOproz).

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Terri White Terri White

Local DOGE

A number of us saw this coming a mile away. The New Administration’s stated goal to secure “government efficiency” is starting to filter down to State and Local government.

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Terri White Terri White

When Did We Get So Lazy

There isn't a month that goes by that I don't get a request to submit my pitch for a session at an industry conference. When did content selection at industry conferences get so lazy?

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Terri White Terri White

Playing for Change Collaboration

Hell yeah...and well played, Visit Mississippi. This is "Crossroads," penned by Mississippi legend Robert Johnson with performances by Keb' Mo, Kingfish, Charlie Worsham, Cedric Burnside and several more from around the world.

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Terri White Terri White

Brenda Scott

Carnival Cruises has announced it will begin sailing from Mobile year round in 2027. The connection? It was Brenda Scott who tirelessly led the charge to get cruise lines to consider Mobile back in the late '90s.

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