BLOG

For years, the Z-News was Bill’s way to share big concepts and the headlines of the Destination Marketing world. And, that world can, from time to time, move faster than the publication schedule of the Z-News. That’s where the blog (Bill Geist’s Zeitgeist) came into play. From chronicling and criticizing DMO meltdowns to celebrating our wins in communities around the world, the blog has often been more news than the Z-news. On this page, you’ll find recent posts that are specific to Destination Marketing and Leadership.

Bill Geist Bill Geist

Low Hanging Fruit

61% of travelers now say they’d rather stay in paid lodging than on that Murphy Bed or inflatable mattress

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Bill Geist Bill Geist

Finally. Chicago.

And to think, it only took those NYC TV executives 50 years to figure out the rest of the country was hungry for their own time in the spotlight.

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Bill Geist Bill Geist

Just Wait a Few Years

I guess the lesson here is, when you see a campaign get flamed, wait a few years and try it again.

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Bill Geist Bill Geist

CT Pizza for the Win

As the CMO of Connecticut Tourism said, “Our goal was never just to market pizza, it was to ignite a movement. We took something humble and universal, pizza, and turned it into an invitation to see Connecticut differently.”

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Bill Geist Bill Geist

Returning Civility to the Skies

News from the Trump Administration’s Department of Transportation last week announced a new campaign intended to bringing civility back to the friendly skies.

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Bill Geist Bill Geist

It’s Time to Rally

Now that Congress has quit screwing around with the shutdown and the Epstein Files, it’s time to get back to work. And back to work they went on Wednesday by introducing the VISIT USA Act, an attempt to restore the boneheaded cuts to this nation’s Destination Marketing Organization, Brand USA.

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Bill Geist Bill Geist

4200 Posts Later

The blog platform we've used since 2006 has announced they will be going dark at the end of this month...taking with them all 4,200 posts and the over 3,000 comments that some of you have offered over the years. Kaput, gone...vanished.

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Terri White Terri White

It’s Baaack…

Remember when Marketing pundits declared Direct Mail to be dead? Except research was actually showing that Gen Z consumers were still finding value in the messages. The rationale?

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Terri White Terri White

The Worst Job in Tourism

An op-ed piece in USA Today suggests that Destination DC's Elliott Ferguson has the worst job in Tourism (at least today). The President has sent in the National Guard and has called the city "a nightmare of murder and crime."

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Terri White Terri White

Self-Inflicted Pain

Most Americans who consume news about the economy have heard expert after expert quote how much tourism trade we've lost since the President suggested that Canada should be America's 51st State.

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Terri White Terri White

Is It Really Common Sense?

When the Wisconsin Tourism industry was arguing to establish a Labor Day School Start, the lobbyist for the School Administrators attempted to assert that it was hotter in June and cooler in August.

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Bill Geist Bill Geist

Thank the Lord for the Night Time

In China, daytime temperatures in some regions have become so stifling that consumers are driving a significant boon in evening tourism and visitor spending.

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Bill Geist Bill Geist

Riding Free in ABQ

The lack of affordable transportation is one of the primary reasons that capable workers don't bother to apply for the jobs that are so desperately needed in the service industry.

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Bill Geist Bill Geist

Colorado…Again

While most States posted nice gains, Colorado Tourism rose only 0.3% last year. Was it another self-inflicted wound?

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Bill Geist Bill Geist

We’re Smarter

I was going through old journals over the weekend, attempting to declutter my office, and came upon this gem from a conference I attended in 2018.

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Terri White Terri White

Lurch Fest

You're charged with promoting a small town with limited assets. You have to identify (or create) a hook that resonates.

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