BLOG

For years, the Z-News was Bill’s way to share big concepts and the headlines of the Destination Marketing world. And, that world can, from time to time, move faster than the publication schedule of the Z-News. That’s where the blog (Bill Geist’s Zeitgeist) came into play. From chronicling and criticizing DMO meltdowns to celebrating our wins in communities around the world, the blog has often been more news than the Z-news. On this page, you’ll find recent posts that are specific to Destination Marketing and Leadership. To see the complete feed, click here.

Bill Geist Bill Geist

4200 Posts Later

The blog platform we've used since 2006 has announced they will be going dark at the end of this month...taking with them all 4,200 posts and the over 3,000 comments that some of you have offered over the years. Kaput, gone...vanished.

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Terri White Terri White

It’s Baaack…

Remember when Marketing pundits declared Direct Mail to be dead? Except research was actually showing that Gen Z consumers were still finding value in the messages. The rationale?

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Terri White Terri White

The Worst Job in Tourism

An op-ed piece in USA Today suggests that Destination DC's Elliott Ferguson has the worst job in Tourism (at least today). The President has sent in the National Guard and has called the city "a nightmare of murder and crime."

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Terri White Terri White

Self-Inflicted Pain

Most Americans who consume news about the economy have heard expert after expert quote how much tourism trade we've lost since the President suggested that Canada should be America's 51st State.

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Terri White Terri White

Is It Really Common Sense?

When the Wisconsin Tourism industry was arguing to establish a Labor Day School Start, the lobbyist for the School Administrators attempted to assert that it was hotter in June and cooler in August.

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Bill Geist Bill Geist

Thank the Lord for the Night Time

In China, daytime temperatures in some regions have become so stifling that consumers are driving a significant boon in evening tourism and visitor spending.

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Bill Geist Bill Geist

Riding Free in ABQ

The lack of affordable transportation is one of the primary reasons that capable workers don't bother to apply for the jobs that are so desperately needed in the service industry.

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Bill Geist Bill Geist

Colorado…Again

While most States posted nice gains, Colorado Tourism rose only 0.3% last year. Was it another self-inflicted wound?

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Bill Geist Bill Geist

We’re Smarter

I was going through old journals over the weekend, attempting to declutter my office, and came upon this gem from a conference I attended in 2018.

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Terri White Terri White

Lurch Fest

You're charged with promoting a small town with limited assets. You have to identify (or create) a hook that resonates.

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Bill Geist Bill Geist

The Hug

Breaking through the drama with an absolutely stunning video that reinforces that we are still friends.

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Bill Geist Bill Geist

The Future

If you are a Destination Leader, the latest version of the Destinations International Future Study demands your attention.

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Bill Geist Bill Geist

The Grand Rapids LipDub

It was the largest LipDub ever with 5,000 Rapidians featured (including Experience Grand Rapids CEO Doug Small at the 6-minute mark).

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Terri White Terri White

That’s Not What the Voters Want

The truly troubling saga of the Florida Legislature putting a target on the backs of their State's Destination Marketing is assuredly not over.

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Terri White Terri White

A Breathtaking Shift

It's a news release that is completely AI...or written by someone who is desperately auditioning to work for the Trump Administration.

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