BLOG

For years, the Z-News was Bill’s way to share big concepts and the headlines of the Destination Marketing world. And, that world can, from time to time, move faster than the publication schedule of the Z-News. That’s where the blog (Bill Geist’s Zeitgeist) came into play. From chronicling and criticizing DMO meltdowns to celebrating our wins in communities around the world, the blog has often been more news than the Z-news. On this page, you’ll find recent posts that are specific to Destination Marketing and Leadership.

Bill Geist Bill Geist

A Tourism Envoy?

Maybe that’s why the President just appointed a self-described “alpha-male” who has a special fondness for Hooters as America’s new “Tourism Envoy.”

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Bill Geist Bill Geist

A New Way to ‘Splain

Every once in a while, a member of the Committee suggests a new way to explain what we do and why it is so vital to the Quality of Life for our communities. And one of those moments happened yesterday.

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Bill Geist Bill Geist

A Bold Retort

Whenever an elected official spouts off that destination marketing isn’t important because everyone already knows and loves us, I’ll typically mutter under my breath, “then why do you litter the city with yard signs every election cycle?

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Bill Geist Bill Geist

Stone Age Tech

(Our) air-traffic control system, in many places, still depends upon Stone Age technology that's often older than the flight controllers using it. - Bill Clinton 1995

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Bill Geist Bill Geist

The Fire That Burns

My youngest was roughly 18 months old when, in an uncharacteristically unguarded moment, she reached out to touch the flame of a candle.

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Bill Geist Bill Geist

Low Hanging Fruit

61% of travelers now say they’d rather stay in paid lodging than on that Murphy Bed or inflatable mattress

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Bill Geist Bill Geist

Finally. Chicago.

And to think, it only took those NYC TV executives 50 years to figure out the rest of the country was hungry for their own time in the spotlight.

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Bill Geist Bill Geist

Just Wait a Few Years

I guess the lesson here is, when you see a campaign get flamed, wait a few years and try it again.

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Bill Geist Bill Geist

CT Pizza for the Win

As the CMO of Connecticut Tourism said, “Our goal was never just to market pizza, it was to ignite a movement. We took something humble and universal, pizza, and turned it into an invitation to see Connecticut differently.”

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Bill Geist Bill Geist

Returning Civility to the Skies

News from the Trump Administration’s Department of Transportation last week announced a new campaign intended to bringing civility back to the friendly skies.

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Bill Geist Bill Geist

It’s Time to Rally

Now that Congress has quit screwing around with the shutdown and the Epstein Files, it’s time to get back to work. And back to work they went on Wednesday by introducing the VISIT USA Act, an attempt to restore the boneheaded cuts to this nation’s Destination Marketing Organization, Brand USA.

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Bill Geist Bill Geist

4200 Posts Later

The blog platform we've used since 2006 has announced they will be going dark at the end of this month...taking with them all 4,200 posts and the over 3,000 comments that some of you have offered over the years. Kaput, gone...vanished.

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Terri White Terri White

It’s Baaack…

Remember when Marketing pundits declared Direct Mail to be dead? Except research was actually showing that Gen Z consumers were still finding value in the messages. The rationale?

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Terri White Terri White

The Worst Job in Tourism

An op-ed piece in USA Today suggests that Destination DC's Elliott Ferguson has the worst job in Tourism (at least today). The President has sent in the National Guard and has called the city "a nightmare of murder and crime."

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Terri White Terri White

Self-Inflicted Pain

Most Americans who consume news about the economy have heard expert after expert quote how much tourism trade we've lost since the President suggested that Canada should be America's 51st State.

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Terri White Terri White

Is It Really Common Sense?

When the Wisconsin Tourism industry was arguing to establish a Labor Day School Start, the lobbyist for the School Administrators attempted to assert that it was hotter in June and cooler in August.

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