BLOG
For years, the Z-News was Bill’s way to share big concepts and the headlines of the Destination Marketing world. And, that world can, from time to time, move faster than the publication schedule of the Z-News. That’s where the blog (Bill Geist’s Zeitgeist) came into play. From chronicling and criticizing DMO meltdowns to celebrating our wins in communities around the world, the blog has often been more news than the Z-news. On this page, you’ll find recent posts that are specific to Destination Marketing and Leadership. To see the complete feed, click here.
4200 Posts Later
The blog platform we've used since 2006 has announced they will be going dark at the end of this month...taking with them all 4,200 posts and the over 3,000 comments that some of you have offered over the years. Kaput, gone...vanished.
It’s Baaack…
Remember when Marketing pundits declared Direct Mail to be dead? Except research was actually showing that Gen Z consumers were still finding value in the messages. The rationale?
Send in the Troops
Americans are eating out more, if reservations on OpenTable are an indicator. Those reservations are up 12%.
The Worst Job in Tourism
An op-ed piece in USA Today suggests that Destination DC's Elliott Ferguson has the worst job in Tourism (at least today). The President has sent in the National Guard and has called the city "a nightmare of murder and crime."
Self-Inflicted Pain
Most Americans who consume news about the economy have heard expert after expert quote how much tourism trade we've lost since the President suggested that Canada should be America's 51st State.
Is It Really Common Sense?
When the Wisconsin Tourism industry was arguing to establish a Labor Day School Start, the lobbyist for the School Administrators attempted to assert that it was hotter in June and cooler in August.
Thank the Lord for the Night Time
In China, daytime temperatures in some regions have become so stifling that consumers are driving a significant boon in evening tourism and visitor spending.
Riding Free in ABQ
The lack of affordable transportation is one of the primary reasons that capable workers don't bother to apply for the jobs that are so desperately needed in the service industry.
Colorado…Again
While most States posted nice gains, Colorado Tourism rose only 0.3% last year. Was it another self-inflicted wound?
We’re Smarter
I was going through old journals over the weekend, attempting to declutter my office, and came upon this gem from a conference I attended in 2018.
Pizza Wars
Connecticut Tourism has recently launched a campaign suggesting that their pizza is superior to New York City’s.
Lurch Fest
You're charged with promoting a small town with limited assets. You have to identify (or create) a hook that resonates.
A Cool Twist
The Southeast Tourism Society has just unveiled a smart twist to the 30 Under 30 formula called 40 for the Future.
Blast From the Past
It’s the same Rick Meehan that starred in one of my favorite tourism commercials of all time...and, let's be clear, I am not a fan of elected officials appearing in tourism ads.
Canada Street
Burlington, VT has renamed their iconic Church Street Canada Street to signal to Canadian consumers that they still love them.
The Future
If you are a Destination Leader, the latest version of the Destinations International Future Study demands your attention.
The Grand Rapids LipDub
It was the largest LipDub ever with 5,000 Rapidians featured (including Experience Grand Rapids CEO Doug Small at the 6-minute mark).
That’s Not What the Voters Want
The truly troubling saga of the Florida Legislature putting a target on the backs of their State's Destination Marketing is assuredly not over.
A Breathtaking Shift
It's a news release that is completely AI...or written by someone who is desperately auditioning to work for the Trump Administration.