BLOG
For years, the Z-News was Bill’s way to share big concepts and the headlines of the Destination Marketing world. And, that world can, from time to time, move faster than the publication schedule of the Z-News. That’s where the blog (Bill Geist’s Zeitgeist) came into play. From chronicling and criticizing DMO meltdowns to celebrating our wins in communities around the world, the blog has often been more news than the Z-news. On this page, you’ll find recent posts that are specific to Destination Marketing and Leadership.
Low Hanging Fruit
61% of travelers now say they’d rather stay in paid lodging than on that Murphy Bed or inflatable mattress
Finally. Chicago.
And to think, it only took those NYC TV executives 50 years to figure out the rest of the country was hungry for their own time in the spotlight.
What Will You Drop?
To paraphrase the Capital One spots, what will you be dropping this New Year’s Eve?
Just Wait a Few Years
I guess the lesson here is, when you see a campaign get flamed, wait a few years and try it again.
CT Pizza for the Win
As the CMO of Connecticut Tourism said, “Our goal was never just to market pizza, it was to ignite a movement. We took something humble and universal, pizza, and turned it into an invitation to see Connecticut differently.”
Coloradoans Begin to Push Back
A funny thing happened. Voters said “no” to taxing visitors in a number of those communities. The light bulb has begun to flicker on. Sophistication as to the delicate balance of tourism and quality of life is beginning to be realized in some of these communities.
Returning Civility to the Skies
News from the Trump Administration’s Department of Transportation last week announced a new campaign intended to bringing civility back to the friendly skies.
It’s Time to Rally
Now that Congress has quit screwing around with the shutdown and the Epstein Files, it’s time to get back to work. And back to work they went on Wednesday by introducing the VISIT USA Act, an attempt to restore the boneheaded cuts to this nation’s Destination Marketing Organization, Brand USA.
4200 Posts Later
The blog platform we've used since 2006 has announced they will be going dark at the end of this month...taking with them all 4,200 posts and the over 3,000 comments that some of you have offered over the years. Kaput, gone...vanished.
It’s Baaack…
Remember when Marketing pundits declared Direct Mail to be dead? Except research was actually showing that Gen Z consumers were still finding value in the messages. The rationale?
Send in the Troops
Americans are eating out more, if reservations on OpenTable are an indicator. Those reservations are up 12%.
The Worst Job in Tourism
An op-ed piece in USA Today suggests that Destination DC's Elliott Ferguson has the worst job in Tourism (at least today). The President has sent in the National Guard and has called the city "a nightmare of murder and crime."
Self-Inflicted Pain
Most Americans who consume news about the economy have heard expert after expert quote how much tourism trade we've lost since the President suggested that Canada should be America's 51st State.
Is It Really Common Sense?
When the Wisconsin Tourism industry was arguing to establish a Labor Day School Start, the lobbyist for the School Administrators attempted to assert that it was hotter in June and cooler in August.
Thank the Lord for the Night Time
In China, daytime temperatures in some regions have become so stifling that consumers are driving a significant boon in evening tourism and visitor spending.
Riding Free in ABQ
The lack of affordable transportation is one of the primary reasons that capable workers don't bother to apply for the jobs that are so desperately needed in the service industry.
Colorado…Again
While most States posted nice gains, Colorado Tourism rose only 0.3% last year. Was it another self-inflicted wound?
We’re Smarter
I was going through old journals over the weekend, attempting to declutter my office, and came upon this gem from a conference I attended in 2018.
Pizza Wars
Connecticut Tourism has recently launched a campaign suggesting that their pizza is superior to New York City’s.
Lurch Fest
You're charged with promoting a small town with limited assets. You have to identify (or create) a hook that resonates.