The Future

It's taken me a day or two to process the past week at the record-breaking Annual Convention of Destinations International in Chicago. And, my primary takeaway...the DestinationNext Future Study is finally a future study. 

After several previous iterations that, at least for me, confirmed that water is wet...this one breaks serious ground. 

42% of Destination Marketing Organizations believe their funding streams are at risk (I'd say the other 58% are in denial).

84% of DMOs are engaged in Destination Development (finally finding their north star).

And, the study identifies 8 imperatives that will define our sector going forward.

We're working to have NextFactor's Cassandra McAuley on the DMOU podcast to go deeper in the next few weeks. Subscribe wherever you listen to your podcasts to get notifications when new episodes drop.

If you are a Destination Leader, this report demands your attention.