BLOG

For years, the Z-News was Bill’s way to share big concepts and the headlines of the Destination Marketing world. And, that world can, from time to time, move faster than the publication schedule of the Z-News. That’s where the blog (Bill Geist’s Zeitgeist) came into play. From chronicling and criticizing DMO meltdowns to celebrating our wins in communities around the world, the blog has often been more news than the Z-news. On this page, you’ll find recent posts that are specific to Destination Marketing and Leadership.

Bill Geist Bill Geist

The Hug

Breaking through the drama with an absolutely stunning video that reinforces that we are still friends.

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Bill Geist Bill Geist

The Future

If you are a Destination Leader, the latest version of the Destinations International Future Study demands your attention.

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Bill Geist Bill Geist

The Grand Rapids LipDub

It was the largest LipDub ever with 5,000 Rapidians featured (including Experience Grand Rapids CEO Doug Small at the 6-minute mark).

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Terri White Terri White

That’s Not What the Voters Want

The truly troubling saga of the Florida Legislature putting a target on the backs of their State's Destination Marketing is assuredly not over.

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Terri White Terri White

A Breathtaking Shift

It's a news release that is completely AI...or written by someone who is desperately auditioning to work for the Trump Administration.

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Bill Geist Bill Geist

Well…They Did It

In the end, at a time when international travel to the United States is cratering, the Senate votes to slash international tourism marketing. Simply unfathomable...because they are forfeiting billions of non-resident tax dollars in the name of reducing the deficit.

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Terri White Terri White

A Canadian View

Author and international raconteur Rick Antonson is one of our favorite people. The former CEO of Tourism Vancouver and Chair of Destinations International, he understands the world of Destination Marketing like few others.

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Bill Geist Bill Geist

Time to Start Paying Attention

This is gonna be one hell of a great summer for America's lesser-traveled destinations. And that means visitor levels never before seen in many of our communities. But, how will your residents feel about it? 

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Terri White Terri White

Safe…for Now

Sine Die. It means to adjourn with no plan to reconvene. And, that's what it says today on the webpage of the Florida State Senate. So, Florida’s DMOs are safe…for now.

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Terri White Terri White

The Sudden Realization

It was Mike Tyson who famously said, "everybody has a plan until you get punched in the face." And, I get that the President had a plan to deal with undocumented residents of this country...he just hadn't thought it through very well.

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Guest User Guest User

The Conference Side

In those early years, as with most of us starting out in consulting, there was the need to supplement a slow-to-establish client base with some side hustles.

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Guest User Guest User

The Validation

The work we did for the Quad Cities in 2007 to develop a Vision Plan for the community was one of those moments…

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