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For years, the Z-News was Bill’s way to share big concepts and the headlines of the Destination Marketing world. And, that world can, from time to time, move faster than the publication schedule of the Z-News. That’s where the blog (Bill Geist’s Zeitgeist) came into play. From chronicling and criticizing DMO meltdowns to celebrating our wins in communities around the world, the blog has often been more news than the Z-news. On this page, you’ll find recent posts that are specific to Destination Marketing and Leadership.

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Bill Wellman

So…I begin my path in destination consulting, believing I could do it better …

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Terri White Terri White

Getting Paid

Understanding the concept of working for yourself instead of a big company.

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The Redirect

It was Mayor Paul Soglin who brought the idea of Monona Terrace back to public consciousness.

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Blindly into a Meeting

I was summoned to a meeting with two individuals that I knew held some prominence in the community.

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The Rookie Question

Is it better to keep your mouth shut and appear stupid than open it and remove all doubt?

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Tara Ingalls Tara Ingalls

Early Mentors

I may have understood marketing… but I clearly didn't understand destination marketing.

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Tara Ingalls Tara Ingalls

Slight of Hand

Like many, I was completely unaware of the economic impact of visitors.

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Tara Ingalls Tara Ingalls

30 Years

On this day, 30 years ago, I launched Zeitgeist Consulting (now known as DMOproz).

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Local DOGE

A number of us saw this coming a mile away. The New Administration’s stated goal to secure “government efficiency” is starting to filter down to State and Local government.

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When Did We Get So Lazy

There isn't a month that goes by that I don't get a request to submit my pitch for a session at an industry conference. When did content selection at industry conferences get so lazy?

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Playing for Change Collaboration

Hell yeah...and well played, Visit Mississippi. This is "Crossroads," penned by Mississippi legend Robert Johnson with performances by Keb' Mo, Kingfish, Charlie Worsham, Cedric Burnside and several more from around the world.

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Brenda Scott

Carnival Cruises has announced it will begin sailing from Mobile year round in 2027. The connection? It was Brenda Scott who tirelessly led the charge to get cruise lines to consider Mobile back in the late '90s.

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Heads in Beds

“Heads in Beds” is the result of our work...not why we do the work. And really, that phrase needs to be stricken from our lexicon, stat.

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Parental Rights

With deportations in the air, where will tourism businesses go to find the workers they need? Teenagers, previously protected by child labor laws, are Florida's new target.

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Really? Bad Bunny?

An Associate Professor of Political Science in the Center for Latin American Studies at the University of Florida recently suggested that the Bad Bunny brand may be more important than the work that record-breaking Discover Puerto Rico has done over the past 7 years.

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Some Good News for a Change

With all the chaos surrounding us, it's heartening to see that the boneheaded experiment to abandon its DMO in Duluth has officially ended.

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Thanks for a Great Symposium

Three years ago, we jointly identified the growing imperative for DMO Board Leaders to benefit from the same learning and networking that was available to their CEOs and professional staff...and that did not exist. It does today...and, thank you, my friends, for making it a reality. You are, indeed, the Dream Team.

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