30 Years

On this day, 30 years ago, I launched Zeitgeist Consulting (now known as DMOproz). I remember turning in my keys at what is now Destination Madison that morning and driving home, both excited and terrified. After being a CEO in 2 DMOs and suffering through several painfully convoluted Strategic Planning workshops, I felt I had something to offer my peers…but would this new venture survive?

A friend from my MBA days, with whom I have sadly lost touch, hooked me up with a consultant who consulted consultants (now, there’s a niche). He told me I'd survive my first year because my friends (like client #1 Spero Batistatos) would throw me “some bones.” He then said that year two would suck and test me to my core. And, if I was still standing in year three, I’d be OK.

It was actually year 5 before I could breathe.

But, in time, the DMO sector embraced me, the first consultancy that had, as its principal, someone who had actually served time as a DMO CEO and intended to work exclusively with DMOs. It is an honor that I don't take lightly. Thank you all.

On this afternoon, 30 years ago, I sat on my back deck, alone…with a tumbler of bourbon, a cigar and Bad English blowing through the speakers (amazing how some memories stick with you).

And here we are today. I think I’ll do the same.

Thank you all for blessing me with this incredible ride.

Now where is that Bad English CD?