BLOG

For years, the Z-News was Bill’s way to share big concepts and the headlines of the Destination Marketing world. And, that world can, from time to time, move faster than the publication schedule of the Z-News. That’s where the blog (Bill Geist’s Zeitgeist) came into play. From chronicling and criticizing DMO meltdowns to celebrating our wins in communities around the world, the blog has often been more news than the Z-news. On this page, you’ll find recent posts that are specific to Destination Marketing and Leadership. To see the complete feed, click here.

Bill Geist Bill Geist

Well…They Did It

In the end, at a time when international travel to the United States is cratering, the Senate votes to slash international tourism marketing. Simply unfathomable...because they are forfeiting billions of non-resident tax dollars in the name of reducing the deficit.

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Terri White Terri White

A Canadian View

Author and international raconteur Rick Antonson is one of our favorite people. The former CEO of Tourism Vancouver and Chair of Destinations International, he understands the world of Destination Marketing like few others.

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Bill Geist Bill Geist

Time to Start Paying Attention

This is gonna be one hell of a great summer for America's lesser-traveled destinations. And that means visitor levels never before seen in many of our communities. But, how will your residents feel about it? 

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Terri White Terri White

Safe…for Now

Sine Die. It means to adjourn with no plan to reconvene. And, that's what it says today on the webpage of the Florida State Senate. So, Florida’s DMOs are safe…for now.

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Terri White Terri White

The Sudden Realization

It was Mike Tyson who famously said, "everybody has a plan until you get punched in the face." And, I get that the President had a plan to deal with undocumented residents of this country...he just hadn't thought it through very well.

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Guest User Guest User

The Conference Side

In those early years, as with most of us starting out in consulting, there was the need to supplement a slow-to-establish client base with some side hustles.

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Guest User Guest User

The Validation

The work we did for the Quad Cities in 2007 to develop a Vision Plan for the community was one of those moments…

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Guest User Guest User

Bill Wellman

So…I begin my path in destination consulting, believing I could do it better …

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Terri White Terri White

Getting Paid

Understanding the concept of working for yourself instead of a big company.

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Terri White Terri White

The Redirect

It was Mayor Paul Soglin who brought the idea of Monona Terrace back to public consciousness.

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Terri White Terri White

Blindly into a Meeting

I was summoned to a meeting with two individuals that I knew held some prominence in the community.

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Terri White Terri White

The Rookie Question

Is it better to keep your mouth shut and appear stupid than open it and remove all doubt?

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Tara Ingalls Tara Ingalls

Early Mentors

I may have understood marketing… but I clearly didn't understand destination marketing.

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