Heads in Beds

I get it. It's how early Destination Leaders attempted to quantify their value in an era before the realization that destination marketing is a powerful component of community vitality. But, honestly...it has to stop. Like...now.

Last week I watched a City Council work session in which they were considering moving the DMO function from the City over to the EDC. To be sure, it was a small town (and as Peter Gabriel once suggested, "small town, small words'). So, they're just learning their way...and probably heard the "heads in beds" somewhere along the line and thought, "what a cute way to encapsulate our mission."

But, it's not. It's limiting. And, regardless of the size of community, this phrase needs to be struck from our collective lexicon, stat.

Heads in Beds is the result of our work...not why we do the work.

As Simon Sinek says...Start with Why.