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For years, the Z-News was Bill’s way to share big concepts and the headlines of the Destination Marketing world. And, that world can, from time to time, move faster than the publication schedule of the Z-News. That’s where the blog (Bill Geist’s Zeitgeist) came into play. From chronicling and criticizing DMO meltdowns to celebrating our wins in communities around the world, the blog has often been more news than the Z-news. On this page, you’ll find recent posts that are specific to Destination Marketing and Leadership. To see the complete feed, click here.

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Playing for Change Collaboration

Hell yeah...and well played, Visit Mississippi. This is "Crossroads," penned by Mississippi legend Robert Johnson with performances by Keb' Mo, Kingfish, Charlie Worsham, Cedric Burnside and several more from around the world.

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Brenda Scott

Carnival Cruises has announced it will begin sailing from Mobile year round in 2027. The connection? It was Brenda Scott who tirelessly led the charge to get cruise lines to consider Mobile back in the late '90s.

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Heads in Beds

“Heads in Beds” is the result of our work...not why we do the work. And really, that phrase needs to be stricken from our lexicon, stat.

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Parental Rights

With deportations in the air, where will tourism businesses go to find the workers they need? Teenagers, previously protected by child labor laws, are Florida's new target.

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Really? Bad Bunny?

An Associate Professor of Political Science in the Center for Latin American Studies at the University of Florida recently suggested that the Bad Bunny brand may be more important than the work that record-breaking Discover Puerto Rico has done over the past 7 years.

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Some Good News for a Change

With all the chaos surrounding us, it's heartening to see that the boneheaded experiment to abandon its DMO in Duluth has officially ended.

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Thanks for a Great Symposium

Three years ago, we jointly identified the growing imperative for DMO Board Leaders to benefit from the same learning and networking that was available to their CEOs and professional staff...and that did not exist. It does today...and, thank you, my friends, for making it a reality. You are, indeed, the Dream Team.

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Here We Go Again

The hubris of the bill's sponsor (a builder of elegant multi-million homes by trade) however, is laughable: “Tourism is valuable. I get that. But tourism is also alive and well," he said after a hearing in which the measure was properly toasted last month. 

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On Travel Shaming

As someone who is on the road roughly half the year, working with our Destination Marketing clients across the Americas, I have the simple solution to the shame people are feeling.

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This is Why Delta

“Defeated and exhausted, I started to trudge out of the lounge around midnight. That's when a Delta employee asked for my boarding pass. ‘Where are you headed?’ she asked. ‘Columbus,’ I said. ‘No, where are you supposed to be going?’ she responded.

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Jasper’s Catch-22

There is a Catch-22 here: residents need houses in order to rebuild and restart the economy, but they can’t restart the economy without tourists. And tourists require services, which require workers, who require housing.

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That’s Not Their Role

Inexperience in marketing is actually a good thing...because the best Boards aren't subject experts. They are influencers. They are liaisons with the community they serve. They are advocates and activists.

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