Celebrating 20 Years

In a world where so many Destinations seemed to change campaigns, taglines and slogans as often as most of us change our socks, it’s worth celebrating this month as the 20th Anniversary of the incredible “Pure Michigan” campaign. Sensationally evocative imagery, stellar copy-writing and, of course, Tim Allen’s voice made these TV and radio spots some of the most successful in marketing history.

Funny, though…that my favorite has always been one of the very first.