Z-NEWS ARCHIVES
Since launching Zeitgeist Consulting in 1995 (which transitioned to being known as DMOProz), Bill Geist has been offering his unique take on the state of Destination Marketing, Community Advocacy and Board Leadership. Check out past editions or use the Search function to find specific topics on which he has opined over the past few years.
Definition of a Strategic Plan
As much as the DMO’s Board Members are nodding in unison as I, early in our workshop, explain the difference between a “Strategic Plan” and the “Marketing / Business Plan,” somebody pushes back when they receive the draft.
What Membership / Partnership Really Is
Those who have heard me on stage or worked with me at DMOs across this country know that I have been passionate about deploying professional staff in ways that were unheard of just 5 years ago.
Educating Board Members
If I had a Franklin for every time a veteran Board member has told me that they were stunned to learn all the things in which their DMO was involved, well…let’s just say that I’d be taking a lot more vacations.