A New Vision for Community Development

Ask many community leaders to name the most important community development agency in their town and we wouldn’t be surprised to hear responses such as the Chamber of Commerce or the Economic Development Council. And, that’s to be expected, as many Chambers have been mainstays in our cities for over a century. And, Economic Development? Well, that just sounds sensationally important.

With no disrespect to these critically important community agencies, that the Destination Marketing Organization isn’t included in the list exhibits a shocking lack of awareness of the power of DMOs to communicate the brand essence of a place to attract investors, future residents and worldwide awareness and appreciation. After all, Chambers speak to their members and Economic Development agencies speak to site selectors and corporate decision makers. DMOs, on the other hand, speak to everybody.

In this position paper, we suggest a new vision for community development; one in which every agency and government committed to enhancing Quality of Life and Quality of Place join together in an umbrella alliance in which Job #1 is establishing a marketing message that resonates with every one for every reason.

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